The win conditions defeat the enemy commander or capture their stronghold. Initially it's good to determine what type of map to develop.
Initially the map is a blank canvas, with the bare minimum required for it to be playable - two players, each with a commander and a stronghold.
Select New Map at the bottom of the window to create a new map. This will bring up the map selection screen, listing your saved custom maps. To open the map editor select Custom Content on the main menu, then Create, and Map.